The challenge
A beautiful villa had a feed that felt asleep.
Villa Thamburu already had the location, hospitality, food, sea views, and atmosphere. What was missing was a consistent social presence that made people feel the experience before they booked it. The goal was to revive the Instagram feed, raise trust, and turn attention into real conversations.
Before and after
From a dead feed to a destination people could feel.
We rebuilt the account around cinematic visuals, planned post design, stronger captions, bespoke weekly music choices, and a practical content calendar. Every week had a purpose: what to shoot, what to edit, what to post, and what emotion the audience should remember.
What they had
A feed that looked inactive and easy to scroll past.
What we did
A planned, premium feed built to create trust and inquiries.
Before we started the project
We studied the profile, the villa, and the real guest experience.
Current profile research
We reviewed the existing Instagram profile, old feed style, content gaps, audience signals, and what was stopping the page from feeling active.
Requirement gathering
We understood the villa's rooms, food, location, service, ideal guests, booking goals, and the key moments that needed to be shown online.
Location visit
We visited the property to understand the atmosphere in person: the sea, pool, dining areas, guest path, light, textures, and premium details.
Photoshoot and video capture
We captured images and videos for reels, posts, food stories, villa details, team moments, and the visual material needed for the campaign.
Our action plan
Then we built the system that kept the page alive.
One clear content machine: creative output, weekly rhythm, performance reporting, and live visibility so Villa Thamburu never looked inactive again.
Design posts
Premium visuals that made the grid feel active, intentional, and luxury-led.
Reels
Short videos shaped around food, stay experience, location, and atmosphere.
Bespoke music
Weekly music choices matched to the mood of each reel, not random trends.
Content planning
Monthly and weekly calendars gave the feed purpose, rhythm, and consistency.
Monthly reports
Reviews showed which posts, reels, and creative directions created response.
Online tracking
A live dashboard showed profile growth, content views, and campaign impact.
New feed reveal
Designed posts with proof behind the polish.
Results and impact
Attention became inquiries, and guests started recommending the villa.
The refreshed content gave Villa Thamburu a profile that looked active, premium, and trustworthy. Over eight months, Instagram produced 25 inquiries while the page began earning stronger viewer response and word-of-mouth recommendations from clients.
25%direct inquiries from Instagram
10Kviews in the last 30 days shown in dashboard
3.2K+views on top visible reel examples
“The team didn’t just show up, they showed off. Their creativity and dedication were visible from day one. Truly impressed.”